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If members like yourself sign up because they are genuinely interested in sport, the chances are they will stay. Problem is these days is that a lot of members who sign up have a website to promote and after they do that or find they can't do that, they are no longer interested. Those early members usually find the site via links in other websites, it is google and the other search engines that attract genuine sport fans but like I said in such a competitive genre it can take time and effort to start getting first page listing in google.